Google Adsense

If Google hadn’t done enough to change the way we use the internet by creating Google.com and Google AdWords they just went another step further and created Google AdSense!

Google AdSense was started in May 2003 and it enabled website owners to display adverts advertisers from who had signed up to Google AdWords. It has revolutionised the way advertising is conducted on the internet. You no longer need to approach individual advertisers to get them to advertise on your site and implement some kind of payment system because Google does this all for you.

All you need to do is sign up, generate some code by pointing and clicking your mouse and then copying and pasting this code into your site. Then you will get an advert that looks like


appearing on your site.

Every time someone clicks on the advert (and you can have up to 12 of these on your site) you get paid anywhere between 1c and $100. Yes, that is $100. The most I have ever been paid is $19.50 (approx £10) but there are some serious internet marketers out there in niche industries (which they keep very hush hush) where serious amounts of money are being paid for clicks.

Google pays you a percentage of whatever the advertiser has to pay. So if an advertiser in the UK is willing to pay £2 for a click and their ad is displayed on your site and it gets clicked Google will give you a share of that £2, paid in US dollars. The exact share is a mystery to me because Google doesn’t tell you how much you get. Nor do they let you choose what ads get displayed on your site or tell you what you are likely to expect to get from the ads. You only find out once someone has clicked on the ad and you see what you get paid.

This is one of the most frustrating thing about Google AdSense but also quite a challenging sport! You have no control over what is displayed on your site or what you get paid. This is all up to Google. The only choices you have are:

And that’s it. This is why it is an art form. Subtle changes can yield massive results. Google gets robots to ‘read’ your site and guess what your site is about and then add adverts they think are relevant to your site. All you can do is 1 to 4 above to make the right adverts appear so you get paid well.

The way to profit from AdSense is to tweak points 1 to 4 above to get your Google ads clicked. When your readers click you get paid.

To access Google AdSense visit: www.MassiveAndPassive.co.uk/ AdSense.html and you can open up an account for free. They will guide you (very easily) in creating an advert. All you need to do is choose the colours and the number of ads you want and Google generate the code.

Adding Google Ads To Your Site

You should now see Google ads on your site. If not repeat the copy and paste again as the website editor can sometimes be temperamental.

Adding A Google Search Box To Your Site

Instead of cicking on ‘AdSense for content’ click on ‘AdSense for search’. Here Google will guide you through generating the code for your site by pointing and clicking. Once the code is generated follow stages 1 to 4 above and your Google search field will appear.

Now every time someone searches through your Google search box and clicks on a sponsored ad generated from the search you will get paid. Just have a think about that. Every time someone uses your search box you potentially stand to earn every time. Just imagine that if you could get a user to perform all their searches using your box then you stand to make a fair bit from this user. On average someone searches via Google three times a day, which equates to 90 searches a month. If they click on a sponsored ad 10% of the time, paying an average of 25c per click, then each user you have is worth 90 × 10% × 25c = $2.25. So if you can get 2,000 users to use your site then you stand to make:

Many people are going after this market and actually succeeding. This is because since the search results are generated by Google there is no loss of search quality to the user using your search box over Google’s as they are exactly the same. So if you provide better content around the search box than Google (which isn’t hard to do!) users will be tempted to put you as their homepage as you’ve got more of what they’re interested in.

That’s the basics of Google AdSense. if you do get confused with their really user friendly program Google AdSense has excellent help sections. The difficult part, which Google doesn’t help you with, is helping you to get your ads clicked!

Don’t worry. When I discovered Google AdSense back in early 2005 I soon got the hang of it. By February 2006 I was earning on average $500 a day. My record day was $2,302!!!!! I got so good at AdSense that I wrote an eBook about it and I still sell it for £49.95. But seeing I’m kind of a generous guy I thought I would include it in this book for free. It’s called No Nonsense AdSense and it’s all about getting the most revenue out of Google AdSense. So here it is…