The Outcome

I know I and other so called experts on AdSense have a lot to learn from this fast changing technology, but spending a little time playing with AdSense and AdWords has improved my AdSense income from £3 a day to over £250 a day. This dramatic improvement comes with simple techniques that I will expose in this eBook. You do not need to spend hundreds or even thousands of pounds on an e-marketer who promises to get you on the first page of Google results.

Why Should I Spend Time On Adsense?

The income I generate from AdSense pays for my hosting, the website maintenance, pays wages of some of my employees and leaves a little left over for me to reinvest elsewhere. At the start of my AdSense campaign I was making a couple of pounds a week. Now I make thousands of pounds a week and this is improving month on month. Sure, I’m not a millionaire from it, but if I can apply the same techniques over and over to a tried and tested method, then there’s no reason for me not to command a regular six figure income from this in the near future. That’s why it proves beneficial to spend some time perfecting your AdSense on your pages.

Section 2 How To Optimise And Tweak Adsense

Every other site has some Google AdSense strewn across it somewhere. When I say every other, I mean small business types.

Once you have registered for an account with AdSense, you will have to decide where you’re going to put it. If the site is being built from scratch, then it’s much easier to place your ads. If it’s an older site that you have then it’s OK, but will be a little more troublesome to incorporate the AdSense.

People have two different strategies to the general introduction of AdSense:

The worst thing to do would be to paste the AdSense code randomly, as you’ll end up with a really ugly site where it is blatant that you are just offering links/clicks/spam.

To get an idea of how to place the ads, Google has offered heat maps to give you an indication of how they think visitors will most gain exposure to the ads. Visit www.MassiveAndPassive.co.uk/heatmaps.html (Google Heat Maps).

Should I Blend In Or Not?

Answer Person A: Yes!

This is a tricky one. I generally blend my ads in. This means that I try to make it look like it is part of the site, because it is! I want to make money for my advertisers, which means more money for me, so I try to make it look like the links are relevant to their interests. If they have typed in the relevant keyword on Google search, then they should find the ads of high relevance.

How do I blend in?

Three key points:

• Lose the border- this can be done by making the border the same colour as the background.
• Correspond the text font to the font on the ad write-up- you should also change the colour to fit in with the colour of the text.
• Lose the url if possible- this is completely legitimate and it only involves you choosing the right ad. You cannot make the colour of the url the same as the background as this is against the rules of AdSense. What you can do, though, is choose the 728 × 90 ad size (see below) and when you have four ads popping up, the url automatically disappears! Great!

Answer Person B: No!

Some people think that the heading should always remain blue, and this is understandable. Why you may ask? Well, people have always associated the dark blue colour with a link. So if they are to click on something, it will be the one that stands out as a link through! I don’t use this strategy, but it has proved beneficial for some.