When Not To Use These Techniques
In my experience, AdSense doesn’t generate the best revenue through the following situations:
I. Placed In Forums
Why not you may ask? Well, it’s not that they don’t work, they’re just not relevant. For example, if your forum is on holidays, then someone will be writing about car rental, holiday insurance, bikinis, flip-flops, sun cream, etc, the list goes on and on. In such a mishmash page where anything is being discussed, AdSense click thrus will not be as high as the AdSense targets words on the page to match advertisers. With such varied topics going on, you will also get a wide variety of Google AdSense.
So you may ask, should I not bother with AdSense on forums? Yes, yes and yes! It takes two minutes to do and the ads do get clicked even though at a much lower click thru rate.
The tip I can give you is to use 728 × 90 leaderboard across the top of the page or maybe a 336 × 250 underneath a placard with ‘latest forum postings’ or something of that ilk.
Ii. Your Site Does Not Conform To Adsense Program Policies
Anything that violates the agreement with AdSense or content that is not suitable to host the AdSense. This means that any content that promotes pornography, gambling, drug use or any illegal activity is unsuitable for AdSense use. You are also forbidden from using AdSense to promote alcohol, tobacco, counterfeit goods and other controversial products or services.
I strongly recommend you do not even try to violate their policy as they will switch your account off, keep your pounds and not let you reapply for an AdSense account. I have seen it happen to someone. They had a great idea, played about slightly with the code (which is another violation of Google policy) and they just booted him out
without any explanation.
Iii. Placed In Blogs
It is really difficult to get paid on blogs. Many bloggers complain of the low CTRs. If you want to put it on a blog then remember that you can still use a blog as your online diary or journal, but nowadays it’s more profitable as a commercial blog.
Iv. Your Website Gets Too Much Traffic
The basic AdSense program is geared for small-to-medium sites. If your site gets significant traffic, look into the Google AdSense premium service (
http://services.google.com/ads inquiry/ct ).
V. The Ads Are Simply Unsuitable
Although Google does it’s best to find targeted advertisements that are relevant to a page’s content, sometimes that targeting fails and unsuitable ads are shown.
Vi. You Make More Money By Keeping Visitors On Your Site
The fundamental premise of pay-per-click advertising is that you’re willing to send your visitors elsewhere in return for some kind of payment. If AdSense is your only form of revenue then this is an acceptable trade-off. If, however, your site makes you more from other programs, you should consider whether or not losing some of your visitors to pay-per-click ads is worth it.
Ten Key Tips When Designing Your Site
- If you’re not a professional designer, then great! This is fine, as you want to keep your site simple and easily editable. No fancy graphics or flash required.
- AdSense operates better with static sites than dynamic sites.
- Make your AdSense ads look part of your web page.
- Text ads are better than image ads.
- Make more than one site and see what type of site is the most profitable, then work around repeating this type of website.
- Do not include AdSense on web pages with MP3, video, news groups, and image results. Also exclude any pornographic, hate-related, violent, or illegal content.
- AdSense for search - you can use this for your site search, and you get a percentage of ad clicks. Not many people know this.
- Use your AdWords account (or open one) to find out how much advertisers are paying per click for any given keyword phrase.
- Find high paying keywords and build a website around them, using AdSense as your source of revenue.
- Most of all, experiment with what you have!
Section 3 Google Adsense Resources
The following pages about Google AdSense can be found at
www.MassiveAnd Passive.co.uk/AdSense.html :
- AdSense homepage
- AdSense support
- AdSense glossary
- Google guide to AdSense
- Google AdSense terms of service
- Google AdSense types
- Google AdWords.
Examples Of My Adsense Built Pages
- Finance website: www.phfinance.co.uk
- Property: www.propertyhotspots.net
- Investment: www.ahuja.co.uk
- Forum: www.phforums.co.uk
- Search: www.propertyinvestmentsearch.com