Capture Emails And Send Newsletters

I run a newsletter and I earn anywhere from £7,000 to £15,000 per month from simply sending out an email every day. The way you do it is in three stages.

1. Capture A Visitor’s Email And Build Up A Subscriber Base Of 15,000+

The way you capture email addresses is to ask for them! I think we’ve all seen websites asking you for your email to join up to their newsletter. The great thing is around one in seven people do volunteer their email. Especially if you can promise them something in return.

This is what works for me. I:

create a report or free gift
create a hover ad
create a sign-up page to capture their email
link it all together.

Create A Report Or Free Gift

You’ve got to give them something in return for them giving you their email. A free report, piece of software a document or whatever. I create a report in MS Word then convert it into PDF to make it look professional. Put headers and footers into the Word document to make it look pretty then convert to PDF. To convert a word document to PDF visit: www.MassiveAndPassive. co.uk/word-to-pdf.html.

Try to think of what would be useful to your visitor that you could create. It could be your top ten tips on…, the best places to find…, the seven steps to…, etc and then offer it as a free gift in return for their email.

Create A Hover Ad

I create what’s known as a hover ad that drops down after the reader has been on my site for five seconds. A hover ad is like a pop up add that can’t be blocked. It pops up after five seconds so this gives the reader some time to get an idea about my site. If they click away before five seconds then they would never be interested in giving me their email. If they stay longer than five seconds then it’s possible they would.

The hover ad would drop down and say something like:

So this eye-catching advert will drop right in front of them while they are reading. Now some people find this annoying, but most don’t. Especially if they are interested in your subject. They will look at your offer and think they could do with that report, and since all they have to do is give their email, it seems a fair trade-off. My research has shown one in seven people are willing to do this if your offer is compelling enough.

To create a hover ad visit: www.MassiveAndPassive.co.uk/hover-ad.html . Once created you click on generate code and copy and paste both parts of the HTML code into your home page. The way you do this is to go to the home page text editor as if you were going to edit the text of the home page, click on the icon that looks like ‘<>’ and then paste both bits of code at the top of all the code. Then click ‘Save Page >>>’.

The JOIN NOW is a hyperlink to a sign up page which you create in the website creator. To do this you need to create a sign up page first.

Create A Sign Up Page To Capture Their Email

That’s it. You now have your sign up page. It will be called www.yoursite.com/newsletter-sign-up.html and this is what you have as the hyperlink for the ‘JOIN NOW’ part of the hover ad.

Link It All Together

You create the ad in the hover ad software, link the JOIN NOW text to the sign up page and add the generated code to your home page. Now you need to add the report to the welcome email they get when they subscribe. This is how you do it:

Now when someone signs up they will be sent an email confirming that they have been added to your mailing list and there will be a hyperlink where they can download your free report.

It took me around six months to build a subscriber database of 17,000 and since then it has hovered around this number as the same amount of people subscribe as well as unsubscribe. This is because the website creator allows the subscriber to unsubscribe at anytime with one click (to comply with spam laws). So my list stays at a healthy 17,000-ish. I do not know how long it will take you to build such a list. I think my list grew very fast as it’s quite a popular subject. You may grow one even faster than me, you just don’t know. The great thing is a hungry list = lots of money. This is because they come back to your site, clicking all over the place. You will understand as I go on.