Services Development

Let me tell you about the services I sell on the internet.

• An eviction service where we send out all the legal forms in connection with evicting a non-paying tenant.
• An accountants referencing service where we issue references in 24 hours.
• Thirty-minute and 60-minute consultations with me about property investment.
• Determination of whether someone needs a property licence and the obtaining of a licence if someone needs one.
• The sourcing of profitable investment properties for people who do not have the time or skill to do so for themselves.
• Buying trips to areas where profitable property investments exist.
• Refurbishment of investment properties for a fixed price.

 

Now I am able to provide these services because I am suitably skilled to due to my experience in the relative industries. So can I ask you:

• Do you get asked by your friends or family to do something like fix their mobile phone or toilet etc that you could actually charge for?
• Can you teach people a certain skill that you possess which other people desire to have?
• Do you have access to contacts that can provide a service which you can add a commission to?
• Are you qualified in a professional trade where you can get extra customers by promoting this service on the internet?

 

One of my friends, Chris, is a dab hand at fixing computers. He just loves fixing computers. He gets some kind of buzz out of making something seemingly dead come alive. He has a website explaining his service of fixing computers that do not work which gets him customers in a 15-mile radius of where he lives.

Another friend of mine, Mandip, has a website about evicting tenants for private landlords. She works as a housing officer for a housing association and she knows eviction laws inside out. So in her spare time she does all the paperwork involved in evicting tenants and gets all her clients by promoting her service on the internet. She also helped me kick start my eviction service too!

Again, the services you develop will be as a result of the idea you have decided to pursue as determined in Chapter 1. I hope my and my friends’ examples help stimulate your brain to come up with some creative and innovative products and services.

Once you come up with the products and services you then need to sell them.

2. Selling

A business is nothing without a sale - it’s simply an idea. So you need to make sure you get your selling process right. The amount of great products and services I see that never result in a sale amazes me. The creators believe that the product is so great that it doesn’t need to be sold - wrong! This may be true for established products and services, but for every new product or service it needs a ‘sales pitch’.

Of course, you can put any old rubbish on your website; but if you want a sales pitch that actually entices your visitors to buy your product or service, you need to make sure you’re using copywriting techniques that proven to produce results; results that will earn you cash!

I know how effective this needs to be, because I’ve been selling on the internet for over three years, in which time I have learnt what works and what doesn’t. If I knew then what I know now then I reckon I would have earned over £1m more in sales, but hey I can’t complain!

I have been using a formula on my own websites which I want to share with you. I have quadrupled my sales over the last two years by using my tricks which I have learnt through experience and other internet marketers. It’s true, the way you sell it determines how many of your products and/or services you’re going to sell; and ultimately how much cash you’re going to rake in.

In this chapter I’m going to show you the three critical elements that will help you structure your sales pitch and how to test what you create to see if it’s working. The more you refine your sales pitch the better it will work.

There are elements of a sales pitch which even a child could understand. That’s the beauty of sales. We all understand it on an instinctive level as we have all been sold to.

People fundamentally sell over the internet because you have the chance to communicate with millions of people, a target audience previously untouchable. Conversely, you don’t have the opportunity to meet these potential customers in person to tell them why your product or service is exactly what they’re looking for. It sounds simple, but it’s a fact, you need to sell something to someone before you can even think about gaining the sale.

Your sales pitch will do this for you, if you follow these techniques:

• A brilliant sales pitch posted on your website will build trust and highlight how what you are selling will benefit the consumer. In a nutshell your sales pitch is your top salesperson so treat it like one!
• Initially you need to identify which kind of sales pitch is going to be more suited to what you are selling. Is it a long, descriptive pitch (greater than 750 words) or a short, punchy pitch?