Long Sales Pitch

I’ve had many a debate with other website owners about whether a long sales pitch works and most agreed with me that it does. I’ve tested it time and time again to ensure that what I have is going to sell. I’ve used it on my own websites to make a fortune in online sales!

If you:

• sell a single product or service
• sell a product range that is closely linked

then you definitely need a long sales pitch to try to reel your audience in.

Short Sales Pitch

If your website advertises loads of different products with different product categories, a short sales pitch has proved to be more effective as it’s snappier, easier to read and keeps your buyers’ interest (which is what’s going to make them click the ‘buy now’ button!).

So determine which category you fall into before you get in to the nitty gritty of writing your sales pitch so you can establish whether you need to write a 750+ word masterpiece or several mini wonders less than 750 words.

Writing Your Sales Pitch

Once determined there are five elements you should be aware of when writing your sales pitch which keep you well ahead of your competitors.

I have used all or some of these elements on my website to boost my sales. Websites I create now use all of the techniques below because I know they work as I’ve reaped the benefits. The techniques may seem obvious but, it’s the obvious stuff that often gets overlooked. We sell to people as we’ve been sold to before. The five things you have to do to get the sale are:

1. Write To Your Target Audience

You have to define your audience beyond simply ‘people on the net’. You must know exactly who the people are that will buy your product or service and then target your sales pitch to precisely what they’re looking for.

So you’ve got to ask yourself - who is my target audience?

• What gender are they?
• How old are they
• What is their education level?
• What problems do they face?
• Can you offer your product/service as a viable solution?

 

If you don’t know or have an indication of the answers to the above questions, you need to go back and do a little bit more research. All of this is pivotal to making your effective sales pitch.

Once you’ve got an idea of who they are then write to them in a style that they will understand and that connects with them. So for example if it’s for teenagers keep it current and less formal and if it’s for professional business people keep it more formal.

2. Write An Exciting Headline

Headlines are key. The most effective headlines promise an answer to the problem your visitor has arrived on your site trying to solve.

Take a look at these eye-catching headlines from two of my websites.

and from my other site www.phpremier.co.uk :

compare that to: ‘Welcome to my site’ or ‘Invest in London for immediate profit’.

So have an exciting headline in speech marks in size 18+ font which explains what the reader could expect to get if they read on further. Keep your headline relevant, simple, and to the point. This will encourage your potential customer to keep reading! The better the headline, the more people who will read on, the more people who will (with the right sales pitch) consider buying and ultimately the more people who will buy!

I would use underline, italics and bold on the key words to emphasise what you are promising because it acts as a trigger to keep them reading on. Bold, italic and underline act as mini bolts to keep the reader’s interest and combined with the large font makes the headline almost shout at you!

If you can hit ‘em with a good opening headline then 25% of your work has been done.

Also when you write the body of the text try to break the blocks of text up with:

• Complete lines of space so the paragraphs are separate rather than separated by indentation only
• Short paragraphs
• Using bold, italics and underline for key parts of the sales pitch
• Highlighting the key parts of the text with a colour behind it
• Using tables, boxes and speech mark quotation like snippets.

 

Do whatever you can just to keep the reader reading. You’ll be amazed at how quickly we get bored with reading paragraphs of text all of the same size, font and decoration if we are not sure if the text will be beneficial to us. We all follow the motto ‘if in doubt bail out!’ because we just don’t have the time to really find out if the text is useful in any way. This is why you have to spoon-feed what you are saying to them by using a few frills.