Make your site sticky does not mean throw a load of jam all over it! It means make your site something for people to come back to. Think about what makes you keep going back to a site over and over again. The sites I go to over and over again are Google because they give you good search results, eBay because new items are uploaded every second for sale, Yahoo! because I log in to my Yahoo! mail account and Autotrader because I love looking at cars!

Now I can’t show you how to create a search engine from scratch, build an auction site, create an email program or a database of secondhand cars, but I can show you how you can add pages to your site that keep users coming back because they have some degree of interactivity with them. I call these ‘hype it up pages’. And the great thing about these pages are they are completely automatic.

Hype It Up Pages

So why do I call them hype it up pages? Well they hype up your website! The pages that I will show you how to create are rarely found in most sites.

Most sites just sit there and remain static. Rarely changing, only ever changed if there is a change of address or phone number. They have the normal pages of who they are and what they do but that’s it. They make no effort to give you anything more than just what they are about.

This is why the internet is wide open for success. The competition is just lame. It’s usually some American nerd using a free website builder with lary colours with no idea of how to provide an easy to read, interesting experience to its visitor. When someone does create an okay site about a hot subject it isn’t a surprise when it flies! This is because the creator has just gone that bit further in putting a bit of effort in so you keep visiting.

So the hype it up pages you should definitely include in your site are:

1. Autoresponder Page

I love this page. It asks for the reader’s first name and email and once given it will fire off one pre-written email a day automatically to the reader’s email inbox for up to 365 days after they have given you their email.

So you could send an email:

• every day for 365 days
• once a week for three months
• every day for seven days
• once a month for six months
• every fourth day for eight weeks
• on the first day, the 52nd day and 245th day
• whatever sequence you want you can do it!

 

The difficult part is writing the damned emails. On my autoresponders I send an email every day for up to 160 days. Let me tell you, it took a long time to compile these. I do not expect you to follow suit.

The main message of these emails will be put on an individual page on your website. So the actual email they receive in their inbox will contain a brief message and then prompt the reader to click on www.yoursite.com/part1 which is a page you have created within your website with the article/newsletter/course section or whatever it is. Make sure you have all the AdSense adverts on these pages so that the reader has the chance to click on your adverts so you earn some dollars. I have run seven autoresponders and in the last three months they have made me over $10,000. And remember once set up it’s automatic.

Below are some good ideas I have seen used and sometimes use myself.