‘get Your Free Seven Part Course On...’

This is where you create a course or manual and split it into separate sections. In this example it’s into seven. You could have the seven-part course on property investing and have part 1 as the formula, part 2 as raising the initial investment, part 3 choosing the right mortgage, part 4 as choosing the right property, etc.

So if you have a manual or course already written on something, or you know of a section of your information which tends to be presented as a course, then split it into x parts, create x pages with the info, link these pages to the emails to be sent out and then go attract some visitors to that page. And that’s it. Anyone signing up will get your x part course on whatever over the period that you have set. So it could be your free nine part course on ‘how to look ten years younger’ sent by email every day for the next nine days.

Another trick is a few weeks after the course add some emails, then more every month or so with details tempting them back to your site. Or you could bombard them every day - it’s up to you! Remember to use all the tips in Chapter 5 about writing emails that get opened and clicked.

’join Up For Your Free Newsletter...’

This is where you make out that they are going to receive your newsletter as and when you prepare it, however it is newsletters that have already been prepared! If your subject is not too time sensitive then this trick could work. So if you were doing a newsletter on cooking with a recipe of the week you could send out newsletters with your latest recipes every week, but actually they’re all your old recipes scheduled to be sent out week after week after they’ve given their email. The recipient would have no idea that the newsletters were pre-prepared because recipes of the week have no date stamp.

This method would not work for, say, the latest stocks and shares tips as these are very time specific because the info would be based on the analysis of current data.

‘give Us Your Email And We Will Alert You When Something Suitable Comes Up’

This is saying something like ‘register your interest here’ or ‘if you want to keep up to date with our latest developments’ etc. So you can send out irregular timed automatic emails to look like you’re informing them of what’s going on only when it happens. I’ve never used this strategy, but that’s probably because my subjects never tend to this format. The sort of subjects that do would be ones where people just want to be alerted when something happens and they do not mind if this is every day for four days and then never again until eight weeks later.

To get an autoresponder page visit: www.MassiveAndPassive.co.uk/ autoresponder.html

2. Forums Page

A forum page is where the readers of your website can communicate directly with each other. Many an online discussion has occurred over the internet and there has even been a film made of one discussion about a young teenage lad in Japan requesting help to attract a girl he helped on a bus. The great thing about forums are that they require no input from you. The readers ask questions, pass comment or give advice by typing in messages known as ‘posts’ and these posts are displayed for readers to reply.

Think of a large room with hundreds of blackboards in it. The blackboards all have messages written in chalk on them, and when you enter the room you are given a piece of chalk and asked to comment on any blackboard story you like. There are also others in the room doing exactly what you are doing. Viewing the stories and commenting on the ones they wish to comment on.

I have a forum on my main site and I regularly read it. I learn a fair bit from it as I have experienced property investors who share their experiences of being a landlord, from which you can learn a lot. My forum page is the most visited part of all of my sites. I get around 5,000 hits a day on my forum page compared to 2,000 hits for my second most visited page, being my home page. So a forum page can be the biggest pull to your website purely because of the interactivity.

You can get a forum instantly by adding a forum page in the website creator, however the forum features are quite limited. To get a better forum page visit: www.MassiveAndPassive.co.uk/forum.html.