4. Products And Services Page

If you are deciding to sell a product or service then this is where you showcase your stuff. It all depends on how many products and services you intend to sell and on how you set out the pages, but we will talk about that in Chapter 3.

5. Informational Pages

If your site is information based then you need to add these to your site. You must add them in such a way that it is easy to find the information. You should be best placed to know how to split the information up.

If you need content for your site you can get articles to put on it from over 50 free article providers. You can simply cut and paste the article in to your site and display these articles completely free.

Visit:

I will also show you how to add a Google search box to your site, which you can specify to search your site only or the whole web. This way the information on your site can be easily found when specified by the visitor. See Chapter 7 on how to add a Google search box.

6. Faq - Frequently Asked Questions

This is where you create potential questions and answer them. This is a great page to keep your phone call answering time right down. You need to think of all the questions your readers may have, and then answer them and put their mind at rest. Be honest here. If your product or service doesn’t do something that is frequently asked then say so. It will save their time and more importantly yours. On the flip-side, if your product does do something that is frequently asked then do say so.

Other pointers you should consider for your FAQs are:

• payment terms
• refund policy
• delivery times
• after sales customer service
• how your product or service works from start to finish
• talk about the features and benefits of your product and service.

 

Put yourself in the position of a first time viewer of your website and really try to think up potential questions. It’s okay to repeat what you have said already on your site to reinforce it in the FAQs. So if you say in your site ‘You need no technical knowledge about fishing’ it’s okay to say:

Q: Do I need any technical knowledge about fishing?
A: No.

This is because the reader may not have read that part in your site and jumped straight to your FAQs, or it’s okay to say things twice, thrice or even four times in a different way just to drum a key point into their head.

7. Testimonials

We all love a success story so if you’ve got one - put it in! People relate to people so if you can show how someone has directly used your product, benefited from it and was kind enough to tell you about it then put it on your site. Testimonials can really work if done correctly. We all look for that testimonial that relates to someone similar to ourselves so we can think ‘I’m like him, it worked for him, so why can’t it work for me…’.

Do not make testimonials up. They will always sound made up and readers will be able to spot them by a mile. To get testimonials put ‘Feedback’ somewhere on your site and request their comments back on a contact form or by email.

8. My ‘hype It Up’ Pages

So what are my ‘hype it up’ pages? They’re pages that keep visitors coming back to your site time and time again. They are these.

• An autoresponder page- this is where the visitor gives you their name and email then the page fires off up to seven emails a week automatically for up to a year after signing up. This gives you constant contact with you and the visitor once their email is given. I will show you how to create this page in Chapter 9 - Make Your Site Sticky.
• A chat room page- this is where visitors can chat to other visitors live on your site about whatever they like. Some visitors have been known to stay chatting on my sites for over six hours! It was also one of the secrets of success for Yahoo! I will show you how to add a chat room to your site in Chapter 9.
• A newsletter page- a bit like the autoresponder page where you ask for their email to send them your regular newsletter which is updated on your site on a regular basis. I will show you how to do this in Chapter 6.
• A forum page- this is a page where visitors can leave messages or ask questions on the site and other visitors can respond so a dialogue starts going. It’s like a chat room except it’s not live, so you can post messages and responses come in over time which you can also respond to. I will show you how to do this in Chapter 9.
• Latest news page- this will have all the latest news surrounding your industry or subject. This page will automatically update when a story is reported. It truly is amazing that you can have a latest news page with absolutely no input from yourself! I will show you how to do this in Chapter 9.
• A video forum page- this is where visitors can leave an audio or video message. This is the latest in forums and I will show you how to add this page to make your site look really up to date. I will show you how to do this in Chapter 9.

It is these pages that will set you apart from other websites as I see very few sites that do all of what I suggest above. And the fact is you can do this without having to write one piece of programming code at all!

Assigning Your Name To The Website

If you registered a name under www.MassiveAndPassive.co.uk/ name.html then read on. If you haven’t registered a name go to the section ‘If this sounds like too much hassle for you’ below.

In the first part of this chapter I told you how to register your very own name. Now we have to assign it to the website you have been creating. To do this log in to the website builder account and:

If This Sounds Like Too Much Hassle For You...

You can register a name within the website builder, but all they offer you are the following: extensions:

.com
.net
.org

You cannot register a .co.uk, .org.uk or a .biz but if this is not an issue for you then it would be simpler to do it within the website builder. They also offer it for free as part of the subscription.

When logged in: